MSA’s Mass communication Workshop on Media Planning and Buying
The Department of Public Relations and Advertising at October University for Modern Sciences and Arts (MSA) recently organized an exceptional workshop designed to equip final-year students with hands-on expertise in the highly competitive field of media planning and buying. This workshop, aimed at bridging the gap between theoretical knowledge and practical application, reflects the university’s commitment to producing job-ready graduates with cutting-edge skills.
The workshop was held under the esteemed patronage of Professor Amany Fahmy, Dean of the Faculty of Mass Communication, and Associate Professor Hayat Badr, Head of the Department of Public Relations and Advertising. The event was meticulously coordinated by Ms. Radwa Ahmed, Assistant Lecturer in the department, ensuring a seamless and impactful learning experience for the students.
Participants benefited from engaging sessions led by industry experts:
Mr. Khaled Ashour, a certified trainer at Oligence Marketing, shared insights into designing impactful advertising strategies.
Mr. Khaled Osama, a trainer at IM Group, provided hands-on guidance on leveraging digital media platforms to maximize campaign efficiency.
Workshop Highlights
The comprehensive training program covered key aspects of media planning and buying, including:
-Strategic Advertising Campaigns: Students learned how to plan and execute advertising campaigns tailored to digital media platforms.
-Budget Allocation: Emphasis was placed on optimizing budgets to ensure cost-effective results.
-Ad Scheduling: Practical exercises demonstrated how to schedule advertisements to achieve maximum reach and profitability.
-AI Integration: Students explored the latest AI tools and their application in media planning to enhance efficiency and outcomes.
Interactive sessions included presentations, collaborative discussions, and exercises on online platforms, providing participants with real-world insights and tools for success.
This workshop represents a significant milestone in preparing MSA’s final-year students for the dynamic and ever-evolving advertising industry. By combining academic foundations with practical expertise, the Department of Public Relations and Advertising continues to uphold its mission of nurturing industry-ready graduates who are poised to excel in their professional careers.
